Gummy Supplement Trends in China as Young Generation and Favorable Regulatory Landscape Emerge

Challenged by the prevailing sugar reduction wave, China's confectionery market struggles to revive stagnant volume. The gummy sector in China drives off in a different direction notwithstanding. Functional gummy is playing the dual role as a snack with a "health halo" and has managed to buck the headwinds. It smashes consumers' stereotype towards health supplements by distinguishing itself from drugs for not being powder or pill. On the other hand, designed as a snack, functional gummy is a better solution to the demands of supplementing nutrients in daily life regardless of scenarios.