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Strategies to Mitigate Impact of China’s Infant Formula Market Slump: Leveraging the Concept of Generational Care

In my last article, I emphasized the importance of deepening infant formula sales channels, especially developing offline channels like maternal stores. However, besides this, enterprises can consider diversifying their product development scope, and utilize the concept of “generational care” to develop nutritious products for the whole family.

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Lennie Tao
ChemLinked Regulatory Analyst
Lennie Tao is a food regulatory affairs news editor working at ChemLinked. She graduated from Sichuan International Studies University with a master's degree. Lennie has a vast array of experience and is a regular attendee of China special food training programs and forums. Lennie has a broad range of experience in the food sector, and also has a great understanding of China infant formula regulatory requirements and China health food regulatory requirements.
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