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Solid Drink Disguised as Food for Special Medical Purposes Triggers Administrative Clamp Down

China will intensify its attempts to curb the sale of ordinary foods marketed and sold as special foods (infant formula, health food and food for special medical purposes).

On June 6th, 2019, China SAMR issued a notification detailing the illegal practices of two enterprises marketing solid drink products using labeling claims reserved for infant food for special medical purposes. The notification also outlined SAMR’s work plan to rectify these issues and detailed plans to intensify post market supervision of food enterprises advertising using specific scientific terminology such as “biological”, “pharmaceutical”, “technology”, “health”[1] in their company name or brand name.  

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